ABOUT LINE&JO

ABOUT LINE&JO

With audacious yet timeless fine jewellery LINE&JO advances the 20th century’s liberation of the modern woman. LINE&JO revolutionizes the female contour with asymmetric looks, several earrings in one ear and bold reinterpretations of precious pearls, diamonds and sapphires.

From the founding in 2007 LINE&JO has been the powerful pioneer who successfully broke free from the restrictions of traditional goldsmithery and the conception of fine jewellery as solely classical diamond rings, pearl necklaces and symmetric pairs of earrings.

By daringly insisting on creating distinctive designs with a truly contemporary radiance LINE&JO liberates the individual woman. The brand entrusts every woman with the power to compose her very own look and thus line&jo provides fine jewellery with its true purpose: to evoke and accentuate the elegance, strength and magnetism of every woman.
This is alluring fine jewellery for audacious women.

 

THE ART OF GOLDSMITH MASTERY

The copenhagen based brand LINE&JO is founded on the vision of combining the unique nordic tradition of minimalistic aesthetics with the ever changing silhouettes and moving contours of fashion and design thereby creating a new world of timeless and edgy goldsmithery and jewellery.

All LINE&JO fine jewellery is handcrafted by professional trained goldsmiths with a proud craftsman legacy passed on throughout generations. The creation of every design commences with the sketching of delicate hand drawings over the sculpting of the organic wax models to the final completion of the illuminating piece of fine jewellery.

LINE&JO fine jewellery is solely made from nature’s precious materials:

· sterling silver 925 s

· 14 karat and 18 karat solid gold

· brilliant cut diamonds of the highest quality

· multicoloured sapphires

· genuine pearls, corals and turquoises

 

 

THE SECRET OF THE METAL

A distinctive characteristic of LINE&JO fine jewellery is the treatment of the precious metals. With classic goldsmith craft techniques LINE&JO models the metal into crystal-clear shapes with cutting edges and razor-sharp details. The design of each piece is then accentuated with a silk matte or high polished surface. The result is a piece of fine jewellery becoming a work of art.

SILK MATTE SILVERY TREASURES

By gently covering the sterling silver with grey ruthenium LINE&JO creates a silk matte, subtle and sophisticated grey surface. This results in a distinctively cool, edgy and avant-garde look that accentuates the design of the fine jewellery.

BRIGHT POLISHED BEAUTIES

The antique surface is bright as a shining mirror. The sterling silver is covered with grey ruthenium and then brightly polished. This unique treatment emphasizes the details of the facets while the polished silver captures the light adorning each piece of jewellery with depth and life.

A DISTINCTIVE TONE OF GOLD

The unique gold colour of LINE&JO solid gold pieces is the ephemeral colour of elegance. A secret blend of fine gold, copper and sterling silver creates the distinctive gold colour which is exquisitely beautiful against the delicate tones of skin. LINE&JO solid gold pieces are either adorned with silk matte or high polished surfaces.

 

A TREASURE BOX FOR LIFE

Every LINE&JO collection is carefully created to complement its predecessor allowing each woman to continuously extend her selection and thereby renewing the use and feeling of each piece of fine jewellery. The objective is to bestow every woman with the opportunity to create a valuable treasure box consisting of LINE&JO creations representing the brilliant memories of her life.