THE STORY OF LINE&JO

With audacious yet timeless fine jewellery the brand LINE&JO advances the 20th century's liberation of the modern woman through fashion and style. LINE&JO revolutionizes the female contour with asymmetric looks, several earrings in one ear and bold reinterpretations of precious pearls, diamonds and sapphires.

From the very founding of LINE&JO in 2007 the brand has been the powerful pioneer who successfully broke free from the restrictions of traditional goldsmithery and the conception of fine jewellery as solely classical pearl necklaces and symmetric pairs of earrings.

By daringly insisting on creating distinctive designs with a truly contemporary radiance LINE&JO liberates the individual woman. The brand entrusts every woman with the power to compose her very own look. And thus LINE&JO provides fine jewellery with its true purpose: To evoke and accentuate the elegance, strength and magnetism of every woman. This is alluring fine jewellery for audacious women.

GOLDSMITH MASTERY
All LINE&JO fine jewellery is handcrafted by professional trained goldsmiths with a proud craftsman legacy passed on throughout generations. The creation of every design commences with the sketching of delicate hand drawings over the sculpting of the organic wax models to the final completion of the illuminating piece of fine jewellery.

LINE&JO fine jewellery is solely made from nature's precious materials:
  • Sterling silver 925 S
  • 14 karat and 18 karat solid gold
  • Brilliant cut diamonds of the highest quality
  • Multi-coloured sapphires
  • Genuine freshwater pearl
THE SECRET OF THE METAL
A distinctive characteristic of LINE&JO fine jewellery is the treatment of the precious metals. With classic goldsmith craft techniques LINE&JO models the metal into crystal-clear shapes with cutting edges and razor-sharp details. The design of each piece is then accentuated with a silk matte or high polished surface. The result is a piece of fine jewellery becoming a work of art.




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